The Soundtrack of Experience
Why Art and Music on a CX Site?
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Customer Experience (CX) is about more than transactions—it’s about emotions, connections, and stories. Music and art work the same way. A painting or a single song can take us back to a moment, spark joy, or stir reflection.
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At HorizonCX, I’ve spent decades helping organizations design meaningful customer experiences. At the same time, art and music have always been a central part of my life—as a player, a listener, a historian, and a writer.
This page brings those worlds together. Here, you’ll see how the lessons of art and music apply to CX and how the spirit of CX lives inside both.
A fusion of Customer Experience, Art, and Music
Rock & Roll Underdogs: Hidden Gems Within the Shadows of Stardom
A 796-Page Journey Into the Artists the Spotlight Missed—but Shouldn’t Have
Rock & Roll Underdogs is a deep-dive celebration of the musicians, bands, and songwriters whose brilliance never quite aligned with the commercial spotlight. Spanning decades, genres, and continents, this book uncovers the powerful stories, career arcs, and cultural contributions of artists who shaped the musical landscape from just outside the limelight.
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Written with the keen ear of a lifelong music lover and the curiosity of a cultural historian, the book traces the journeys of more than 50 under-recognized artists—from cult favorites and near-legends to session players, songwriters, and innovators who left profound marks despite modest commercial return. Through detailed histories, reflective essays, and thoughtfully curated track recommendations, Rock & Roll Underdogs invites readers to rediscover the artistry that too often slipped past the mainstream radar.
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What emerges is a rich tapestry: a world where exceptional musicianship, daring creativity, and uncompromising authenticity thrive—sometimes in the shadows, always with impact. Whether it’s a band that never got the right break, an artist whose timing was off, or a songwriter overshadowed by the era’s giants, each chapter reveals a story of persistence, ingenuity, and musical truth.
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More than a history book, Rock & Roll Underdogs is a tribute to passion over fame, art over algorithms, and the enduring magic of music made for the right reasons. For longtime fans, collectors, and curious explorers, it offers both a rediscovery of forgotten treasures and an introduction to new favorites waiting to be heard.
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